Continuing with sports fashion I decided to move away from backdrops that where clean which lead to the main focus being on the product
I wanted to make the model and background to harmonise and become more fluid, something that is traditionally seen in Vogue where the background and props are just as influential as the clothes the model is wearing.
Just an update on the current work I’m doing.
I’m creating a portfolio of sports fashion. After doing some initial research into the market the sport fashion world seems to be heavily spilt into lifestyle shots and hyper-surrealism.
My idea was to basically mesh those two elements together. So a traditional environmental portrayal with intense bursts of light.
These are the first three images that are going towards my portfolio.
More coming soon,